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Karlstad Chamber of Commerce
April 14, 2026
April Meeting Minutes – Chamber of Commerce

Business Spotlight: Ace Underdahl Hardware

Chamber members met at Ace Underdahl Hardware and were welcomed by Store Manager Missy Anderson, who has been in her role since 2017.

The Karlstad location has been part of the Ace Hardware brand for one year, bringing several enhancements to the store and customer experience, including:

  • Expanded product selection and improved ordering capabilities
  • Access to trusted brands like Stihl and improved paint options
  • Specialized training and support through Ace
  • A more open, customer-friendly store layout
  • Online shopping capabilities with in-store visibility and free ship-to-store options

Ace Underdahl Hardware offers far more than traditional hardware supplies. Additional services include:

  • UPS drop-off and shipping
  • Watch battery replacement
  • Chain and knife sharpening
  • Screen and glass cutting
  • Gift wrapping

The store supports a wide range of needs, including home improvement, construction, farming, gardening, plumbing, and animal care. They also offer local delivery serviceswhen needed.

Notably, the Karlstad location is the only Ace Underdahl store (of four locations) that sells appliances, including refrigerators, washers, dryers, and freezers, with local support for warranties and service.


Upcoming Events at Ace

  • Mother’s Day Event (May 9 & 10): Featuring local vendors, food trucks, greenhouse products, specials, and desserts for moms
  • Greenhouse Opening: May 1
  • Summer Grilling Events: Friday grill demos with samples, sauces, and seasonings available for purchase

We appreciate Missy and her team for hosting and for their continued investment in the Karlstad community.


Meeting Updates

Ribbon Cutting Program

  • Still working to finalize a date for Jade’s Salon ribbon cutting
  • Giant scissors secured; Krista will order branded ribbon
  • Outreach underway to schedule additional ribbon cuttings with:
    • Sand Ridge
    • LeeLous
    • Kindled Seed Mercantile
    • Aces on Main
    • Other newer area businesses
  • An anonymous donation has been made for a Chamber backdrop
    • Ashlee will design and order


Marketing & Communications

  • Motion approved to implement Mailchimp for Chamber email marketing
  • Weekly or bi-weekly emails will highlight:
    • Community events
    • Business promotions
    • Chamber updates
  • Chamber members will be able to submit content for inclusion
  • This email list will serve as a growing communication tool for the community
  • Social Media Support: Jamie has volunteered to assist with Chamber social media
  • Paid Social Ads:
    • Initial budget of $30–$50/month
    • Additional advertising opportunities may be offered to members if demand exceeds budget

Membership Materials

  • Membership certificates are in progress:
    • Krista gathering frames
    • Ashlee adding signatures to template
    • Shelby managing printing and updates for businesses


School Job Fair

  • Targeting October or November
  • Committee continues to meet with school leadership to finalize details
  • Future opportunities discussed:
    • Engagement with Tri-County career and senior strategy classes
    • Business presentations, classroom visits, and student connections


Community Events & Involvement

  • Last Day of School Event (May 22):
    • Krista assisting with glitter/face paint
    • Shelby assisting with slides
    • Chamber will help promote
  • Mother’s Day Event at Ace (May 9–10):
    • Chamber will support promotion and communication
    • Discussion around potential Chamber presence
  • Moose Fest: Second weekend in August


City Calendar & Communication

  • Ashlee now has access to the City of Karlstad Google Calendar
  • All Chamber meetings and community events will be added
  • A social media push will encourage community members to subscribe

Next Meeting


May 12 at 9:00 AM

Business spotlight location to be determined